Some will be frightened with the “what” to say. It seems that all is blank, a fog just came in and covered it all. You don’t know what to say. Others, especially those who know what to say, might be concerned with all the details of “how” to say it. And they are stressed with the manner, voice, gestures, length of time, appeal etc. However, let me start with another module. Let’s begin with the “why”.